Founded in 1983, the Carré Blanc group is France's leading specialist retailer of mid- to high-end household linen (bed, bathroom and table linens). The group distributes its products through over 250 outlets, both directly operated and franchised.

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NiXEN has been supporting Carré Blanc's development since 2013, with its main ambitions being the roll-out of a store concept specifically designed for suburbs, the pursuit of a cross-channel strategy to serve its customers and franchisees, and the acceleration of its international expansion.

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Carré Blanc has been a partner of Roland Garros since 2003, distributing the tournament's official towels.