Founded in 1977, the Ludendo group has become France's leading toy retailer thanks to its La Grande Récré brand.

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Since 2010, NiXEN has been supporting the group in its development projects, through both organic and external growth. The Group's development strategy is based on build-up operations and the development of distribution channels adapted to new consumer trends.

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Acquisitions since 2010 include Hamleys (2012), Avenue des Jeux (website, 2013), Loisirs & Création and Poly (2013).