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Ludendo/La Grande Récré

Specialized distribution of toys and games

Logo La Grande Récré.

Exit date :  2017

Vehicles : NiXEN I & II

Operation type : LBO

Founded in 1977, the Ludendo group has become France's leading toy retailer thanks to its La Grande Récré brand.

Since 2010, NiXEN has been supporting the group in its development projects, through both organic and external growth. The Group's development strategy is based on build-up operations and the development of distribution channels adapted to new consumer trends.

Acquisitions since 2010 include Hamleys (2012), Avenue des Jeux (website, 2013), Loisirs & Création and Poly (2013).

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